Taiwan Excellence Experience Zone 2


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It was a busy weekend with the Taiwan Excellence Experience Zone 2 last September 29 – October 1, fittingly kicking off the holiday season. The interactive event was held at the SM Mall of Asia, and showcased Taiwan’s best brands with the esteemed Taiwan Excellence seal.

Taiwan External Trade Development Council (TAITRA)
Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), Taiwan External Trade Development Council (TAITRA) implements the Taiwan Excellence campaign to promote innovative and superior-quality products, and encourage Taiwan innovators to continue transforming current technologies.

Taiwan Excellence highlighted its sports and leisure products in this area. On its first day, TAITRA executives and Philippine Basketball Association player Doug Kramer came for the opening ceremony, a fashion show, and a booth tour.

PBA Star Doug Kramer meet and greet with a fan!
The first 50 registrants got to win a Meet and Greet and a signed basketball from Kramer. Afterwards, there was an awarding for online contest winners, in which participants got a chance to win the following: 2 roundtrip tickets to Taiwan, a Paper Shoot Hinoki digital camera, a Tatung Fusion Cooker, a Saeko Marlin K9 swimming goggles, a Tern Verge X10 foldable bicycle, and signed basketballs from Kramer.

Paper Shoot Camera - www.papershoot.ph
Showcase of graded sports and leisure products.

Beyond the booths and presentations, the 3-day event thrilled the crowd with activities, performances, fashion shows, games, and raffle draws. The Gosiengfiao Sisters made an appearance on the last day. And mall-goers got to enjoy performances from Angeline Quinto (September 29), 4th Impact (September 30), Inigo Pascual (October 1), and the Judy’s Harmonica Ensemble.

Gosiengfiao Sisters

4th Impact - Britain's Got Talent finalists

Inigo Pascual

Excited visitors got a first-hand experience of products that maximize active lifestyles, such as the Johnson S3+ Spinner Bike, which parallels the rigors of a spinning workout, while at home. Meanwhile, a Revolution Tri-Max Fabric is a sport suit made from special super-stretch fiber to support muscle, boost performance and reduce body soreness after exercise.




There was also a plethora of options for the ride you and your loved ones have been looking for — the Verge X10,with its ultra-light wheels getting you places in style, the Strida LT making riding, carrying and storing your bike superbly convenient, as it folds in 5 seconds tops, or aKymco Xciting 400 motorcycle, which makes riders feel completely safe, while enjoying the pleasures of driving.  

Get more info about the innovations of Taiwan’s leading brands and the Taiwan Excellence Experience Zone 2 at www.taiwanexcellence.ph and TaiwanExcellence.ph on Facebook.

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Love Always,
Maria Hazel

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