Summer 2017 Hair Trends - Hair Contouring with SmartBond

Wednesday, March 8, 2017

Matthew Collins - Master of Balayage and Natural Beauty
#FearNoDamage and dare all color transformations and achieve the perfect face shape with Hair Contouring with  L’Oreal Professionnel’s SmartBond.

Jeu De Couleurs, the biggest hair show of the season happened last night at BGC Arts Center presenting L'Oréal Professionnel's latest campaign - Hair Contouring introducing its newest product SmartBond. For those women who loves to color their hair, either the usual conservative warm brown or modern golden shades and especially the more adventurous ones, let's celebrate as the "Game of Colors" is now achievable without worrying damage hair.

The show was hosted by ASNTM's mentor Joey Meadking introducing L'Oreal Professionel Hair Contouring with Smartbond's three new ambassadors namely Jessica Yang (a fashion model), Shamcey Supsup (the beauty queen), and Lauren Young (a millenial multi-hyphenate). These three beautiful ladies look hot in their new hair looks!

Joey Meadking, Jessica Yang, Shamcey Supsup, and Lauren Young
L’Oreal Professionnel International Ambassador, Matthew Collins travels internationally to teach the next generation L'Oreal hairstylists to deliver more fashion forward yet natural looking hairstyles, cut and color. His work has been featured in many online and print publications around the world. He has a long list of celebrity clients including Shawn Desmond, Meghan Trainor and many more. Matthew has also worked with it-model Gigi Hadid and at shows during Paris and Toronto Fashion Week.

Here, he showed the crowd his hair contouring tips and techniques live at the show making us all impressed and amazed. In order to achieve/enchance the face shape that you want, Matthew shared that its all about the correct and strategical placement of darker and light shades on coloring the hair which is what hair contouring is all about.

Featured collections of Esme Palaganas, Patty Ang and Stacey Rodriguez
L’Oreal Professionnel now makes it possible for all women to dare trying whichever color transformation they desire, without having to fear damage. Smartbond acts as a Bond Strengthening System, which works two ways during hair coloration:
      1. It RESTORES weak bonds
      2. It PROTECTS the strong bonds

As the global leader in beauty, L’Oreal Professionnel launches Smartbond in salons, while introducing the biggest trend in hair color this 2017; Hair Contouring. 

Three of the biggest names in the Philippine salon industry namely David’s Salon, JuRo Salon, and Toni and Guy Salon have partnered with L’Oreal Professionnel for us to achieve any hair color and #FearNoDamage, with Smartbond! Smartbond treatment starts at Php 500 only for medium length hair. Who's excited to try this? ME!:)

To know more, visit, like their L'Oreal  Professionel PH Facebook page  and follow then on Instagram @LorealProPH

Love Always,
Maria Hazel

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